During the research process, I kept the problem in mind and connected it with the competitive analysis, some apps make it hard to rediscover content. However, Spotify has ways to rediscover music, such as retaining and sorting all the songs you liked from one artist, when making creating the questions, I wanted them to help solve: How can I similarly design a feature for Tiktok where I can help users find videos easier?

To better understand how users interact with TikTok’s Favorites and Collections features, I created a short Google Form and shared it with casual TikTok users. While the sample size was small, the insights were consistent, here were my questions:

1. How often are you on Tiktok?

   
   

2. When you favorite a video, how often do you actually take the time to organize it into a specific collection? Do you create a new one or just throw it into whatever playlist is convenient? (How often do you end up just dumping videos into random collections because it's easier than organizing them properly or creating new categories? )

   
   

3. Have you ever tried to find a video from a specific creator, but couldn’t remember their username or find the video in your favorites? 

   (Y/N) and explain if you had an experience.

   
   

4. Take a look at this prototype. I designed two TikTok features:
   • A bookmarks section of a creators page showing all videos you’ve favorited from that specific creator
   • A slideable navigation bar for switching between the creator’s content sections  (to make room for the new feature)
   
   After taking a look...
   On a scale of 1–10, how useful do you think your friends would find this bookmark feature?

   
   

5. What influenced your ratings? (You can talk about one or both features)  (OPTIONAL)
   
   
   Here is some feedback I received: